I get asked about pricing constantly, and I understand why. Branding costs vary wildly between designers, and it is hard to know what a fair price actually covers. So here it is: my pricing fully explained.
Branding consultancy
This is a consultation package, ideal if you are not sure yet what you need. We sit down together, review your business, your market and your current visuals if you have any, and I give you a clear direction. You leave with a concrete plan, whether you continue with me or take it to another designer.
from €350,-
Branding light
This covers a full visual identity without the strategy phase. If you already know your direction, your audience and your positioning, this package gets you straight to execution: logo, sublogo, color palette, typography and a visual element that match perfectly together. Ideal for businesses that just need a designer to build what they already have in mind.
from €1.450,-
Branding
This is the full process, from strategy through to a complete visual identity. It includes everything in Branding Light, including a strategic consultation: understanding your audience, your competitors and what your brand needs to communicate before a single visual gets designed. This is the package I recommend for businesses building something they plan to grow for years.
from €1.950,-
Why prices vary this much between designers
A cheap logo and a strategic brand identity are not the same product, even if both get called “branding.” Price differences usually come down to three things:
- How much strategy is involved
- How many deliverables you actually get
- What support looks like after delivery.
My packages always include the above, guidance through printing, help using your files correctly online and also a lifelong file archive, so you are never locked out of your own brand assets.
