Here’s an overview of our creative process:
Discovery: We kick-start the journey by thoroughly understanding your business and its objectives. This involves conducting meetings, interviews, and research to grasp your brand’s essence.
Gathering Information: We gather all the pertinent details about your company, including its values, target audience, industry, and competitors. This comprehensive understanding forms the foundation for our design direction
Moodboard Creation: Based on your ideas, preferences, and our expertise, we curate a moodboard that visually represents the desired brand identity. This moodboard incorporates elements like shapes, styles, fonts, colors, and overall atmosphere.
Concept Approval: We present the moodboard to you, seeking your feedback and approval. If it aligns with your vision and resonates with your expectations, we move forward to the next stage.
Design Development: With your approval, we proceed to develop the primary logo design, meticulously crafting it to reflect your brand’s unique identity. We explore various iterations, considering your feedback throughout the process.
Corporate Identity Expansion: Once the primary logo is finalized, we extend our efforts to create a comprehensive corporate identity style. This involves designing supporting visuals such as business cards, letterheads, packaging, website layouts, and other relevant collateral.
Iterative Refinement: We value your input and actively involve you in the design process, ensuring your satisfaction at every step. We iterate on the designs based on your feedback, refining and enhancing the corporate identity style until it perfectly embodies your brand.
Final Deliverables: Upon your approval of the refined designs, we prepare the final deliverables, which may include high-resolution files, brand guidelines, and any other necessary assets. We provide you with all the materials you need to effectively implement and maintain your brand identity.
