Brand design for International Menopause Doctor. Swipe through the slides to see the brand story, the brandbook, the colour palette, the logo and visual identity and the email signature, and get a full overview of how everything came together into one clear and consistent look.

International Menopause Doctor supports women through a very personal stage of life. The brand offers help that is based on science, with consultations, retreats and workshops in the Barcelona area and online. Behind it is Dr. Femke, MD, who combines real medical knowledge with a warm and down to earth approach, because she wants midlife to be a happy time of confidence, energy and strength instead of something women just have to get through.

The visual identity feels professional and trustworthy, but also personal and welcoming, so the brand looks calm and confident everywhere it shows up, whether that is on a website, during a consultation or in someone’s inbox.