Most of the clients ask: ¨Can you help us with a logo design?¨ But actually, they’re asking for a brand design. So what’s the difference? Here is the answer:
The logo is the foundation of your corporate identity and branding. It only represents the brand name and can contain a visual image or consist of letters only. You can work with this if, for example, you only need to upload a profile picture for a social media account.
Then there is also the corporate identity. This is actually a summary of the visual elements. This includes the logo, but also alternative logos and figurative marks based on the basic logo. It also includes a colour palette and fonts that are incorporated into the corporate identity. You can use this when, for example, you want to start working on a website or printed matters for your company. You can see it as a file where you can copy and paste all the concrete details of your house style.
The branding is the soul of your company. It’s the perceived emotional corporate image as a whole. It is a combination of letters, symbols, colors, design, images, picture or a visual representation of the brand that is representative of what you do and that’s easily recognizable by customers
